Our brand toolkit sets out how people will see, feel and understand that London is a National Park City.  It’s a badge, a statement and symbol to share and adopt.

Together, we’re working to:

  1. Enjoy London’s great outdoors more
  2. Make the city greener, healthier and wilder
  3. Promote London’s identity as a National Park City

The London National Park City identity is an important way to communicate our shared aims and to build a larger, stronger and more diverse community working towards them.

We want our supporters and collaborators to proudly use and share our identity, so we can build the movement together. Working with the designers at North, we’ve developed a visual identity that is highly accessible, usable and adaptable.

You can use the London National Park City logo for non-commercial events or activities that supports the movement and our aims. This might be community organised play streets, nature walks or neighbourhood planting. It could be a group who meets regularly to enjoy an outdoor activity. It might be events or fundraisers.

Our wordmark and logos can’t be used for anything unrelated to our movement, or to to endorse commercial activities, campaigns or funding bids without our approval. We do want to be as open and flexible as possible, so if you’ve got an idea or proposal please do contact us.

If, after reading our Brand Toolkit, you are unsure if you are allowed to use our brand or not, please ask by emailing This email address is being protected from spambots. You need JavaScript enabled to view it. and we will reply as soon as we can.

Reference

The Aster

The Aster functions both as a symbol and as a traditional asterisk. When it’s used as an asterisk it can denote the presence of more information or points of interest in both text and image. When it’s a symbol it can function like any other logo, being a visual shorthand.

aster intro

Full Brand Toolkit

For more details and to get started please download our brand toolkit.

brandtoolkit cover

Download Brand Toolkit

Downloads

Wordmarks to show your support

LNPC Supporter GRN

As a group, organisation, or company taking action to make progress on the National Park City’s aims you can use the National Park City Supporter wordmark.

Please read the Brand Toolkit for guidance on how to use this wordmark in its different colours, and please try and align it to the left. Feel free to add have fun with the Aster asterisk, adding your own footnote explaining how you support the National Park City.

Download Supporter ZIP file - all colours and formats

 

LNPC Maker GRN

As a person taking action to make progress on the National Park City’s aims you can use the National Park City Maker wordmark. 

Please read the Brand Toolkit for guidance on how to use this wordmark in its different colours, and please try and align it to the left. Feel free to add have fun with the Aster asterisk, adding your own footnote explaining how you are making the National Park City.

 Download Maker ZIP file - all colours and formats 

The Wordmark & Aster

Before using this please review the guidelines in the Style Kit. If you want to use our logo to support a campaign, funding bid or a commercial project, ask us first. Just email This email address is being protected from spambots. You need JavaScript enabled to view it. with a brief description of your project and an example of how you want to use our logo. We will aim to get back to you within 48 hours.

 

Download WordMark ZIP file - all colours and formats

Download Aster PNG with transparent background files - black, green, white

Download Aster EPS files - black, green, white

 

Pin It

This website uses cookies.