Brand and Identity
London National Park City: Brand and Identity Toolkit
Our Identity Toolkit defines how people see, feel, and understand that London is a National Park City and the movement behind it. It’s more than just a badge – it’s a statement, a symbol, and a way to share and adopt this shared vision.
The National Park City is:
- A place to enjoy
- A vision to share
- A movement to join
This identity can be used by everyone to promote connection with – and enjoyment of – London’s great outdoors. Together, we’re working to:
- Enjoy London’s great outdoors more
- Make the capital greener, healthier, and wilder
- Promote London’s identity as a National Park City
The London National Park City identity helps us communicate these aims while building a stronger, more diverse community working towards them.
If your project involves creating or manufacturing something, we ask you to consider sustainability and environmental impact. Please contact us for approval before associating such products with the London National Park City identity. Send examples of your work and a brief project description to hello@nationalparkcity.org. We’ll reply within 48 hours with any feedback or suggestions to help optimise your communications.
Approved Uses
You may use the London National Park City logo for non-commercial events or activities that align with our movement’s aims, such as:
- Community-organised play streets, nature walks, or neighbourhood planting
- Outdoor activity groups
- Events or fundraisers
Restrictions
Our WordMark and logos must only be used for activities directly connected to our movement. They cannot be used to endorse commercial activities, campaigns, or funding bids without prior approval.
Our Support
We may suggest adjustments or recommend a different version of the logo to better suit your project.
Share your proposed designs with us for light review – we’re here to help you make the most effective use of the identity.
brand toolkit and media assets
Before using this please review the usage guidelines above. If you want to use our logo to support a campaign, funding bid or a commercial project, ask us first following the instructions above.
Wordmarks to show your support
Please read the Identity Toolkit for guidance on how to use this wordmark in its different colours, and please try and align it to the left. Feel free to add have fun with the Aster asterisk, adding your own footnote explaining how you support the National Park City.
As a group, organisation, or company taking action to make progress on the National Park City’s aims you can use the
National Park City Supporter wordmark.
As a person or a group or organisation taking action to make progress on the National Park City’s aims you can use
the National Park City Maker wordmark.
The National Park City is a place, a vision and a movement, which can be shared and used by everyone. A project or place within London can refer to itself as being Part Of the London National Park City. For commercial or campaign usage please check with us first.
