Let’s Do London Differently this summer

Ranger Chantal, Forest Bather

London became the world’s first National Park City in 2019. This summer we’re celebrating amazing grassroots organisations in every Borough.

To make London National Park City greener, healthier and wilder, then we need to #DoLondonDifferently.

London National Park City’s new campaign for Summer 2023 introduces the amazing people doing just that, at nationalparkcity.london/dolondondifferently.

These grassroots heroes are making a difference within their local communities either as London National Park City Rangers or leading inspiring neighbourhood projects that welcome everyone to play their part.

In the telling of these stories we’re extending an invitation to every Londoner to join us in doing London differently – to connect with what’s happening around you, to be inspired to notice new ways of making London better, to spend more time outdoors together and establish that essential connection with the urban nature all around us.

Mark Cridge, Executive Director of National Park City said:

“London National Park City introduces a new story for how cities can help make life better for all of us. The first chapter in this story began with the launch of London as the world’s first ever National Park City. Now we’re asking every Londoner how they can #DoLondonDifferently.”

We’re incredibly grateful to JCDecaux UK who are supporting our campaign on digital poster sites across London for June and July through its JCDecaux Community Channel. Chris Dooley, Head of Social Impact at JCDecaux UK said:

“JCDecaux Community Channel is proud to be supporting this campaign, using the power of the public screen to raise awareness of London as a National Park City and to celebrate the work of volunteers in improving green spaces in the capital.”

The Community Channel has not only given us a glorious backdrop to introduce these new stories, it’s also the spark for our active ongoing campaign to involve hundreds of thousands of people across London and other cities in being able to imagine new futures for how we live in cities.

Along with the posters we’ll be supporting the Do London Differently campaign extensively on social media, and putting out a call out to share hundreds of events across the capital on the National Park City Community site (community.nationalparkcity.org)  – all building towards our two day 4th anniversary celebration at the In A Field By A Bridge festival by Tower Bridge, 22nd and 23rd July (inafieldbyabridge.com) .

Thanks and support

Many people have been involved so far in the development of this campaign, notably the gorgeous photography by Ranger, Michael Schilling. Along with additional images shared by Mael Henaff, Dominique-Rivoal and the team at Omved Gardens

Creative development was by Mark Cridge, Joe Shields, Becky Lyon, Hayleigh Simpkins, supported by Ed Santry, Floree Zama-Neagra along with essential support by McCann London with special thanks to Alex Light, Natalie Lau, Connor Wynn and Jack Stoten. Creative production was by the excellent team led by Michael Mullen at A Fish In Sea. 

And a very special thanks to all of the wonderful people doing London differently who agreed to appear in the campaign – we’re in awe of the great work that you do. Thank you.

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